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global/

Documents that apply to all clients. Anything in here is readable and searchable from any Slack channel that’s mapped to a client, plus from non-client channels.

Good fits:

  • Shared playbooks (how to run a content audit, how to write a status update).
  • Internal-process docs the team uses across clients (the weekly-update template, the proposal template).
  • Reference material that’s true regardless of client (Konstruct’s standard SEO methodology, the keyword-research process).

Bad fits:

  • Anything client-specific — use clients/<slug>/.
  • Konstruct-only policies that shouldn’t shape client work — use internal/.

Lowercase, hyphen-separated filenames. Nested subfolders are fine.